When Brandt stated that sponsors always have something to gain from sponsorship, i felt this was kind of obvious. She brings up how little leagues have sponsors from local businesses. these business are not just being altruistic. they have an alternative motive. They are trying to bring in business by sponsoring the team, and they are hoping that their new customers will offset the costs of their sponsorship.
I have been involved with sponsorship in my own life. For my fraternities' 5k, I had to go around and ask companies if they would want to sponsor us. Everyone that sponsored us knew that they would be able to benefit from the exposure.
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