In the article, Porter claims that all writing is influenced by the readers and what the author believes the reader will think about it.  an example of this is the Declaration of Independence,as it was changed numerous times to fit the audience.  If you write "as individual, as isolated, as heroic", you are not going to have a sucessful paper, as you need to write for the reader.  He also goes on to talk about how there are no more original ideas any more and that everyone's work uses idea's they got from another place.  I really agree with him on this as I have seen this happen in my life.